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Audiovisual production refers to that set of tools and techniques that allow the realization of an audiovisual piece based on entertainment, commercial, cultural or artistic needs. Traditionally for film and television, although now audiovisual production transcends and works in a variety of formats, genres and audiences.

As for how to produce audiovisuals, there is no exact way to do it, when the important thing is the idea, the resources, the means, and the form depend on the creativity with which the director develops a project. However, throughout history, industry and academia have established a series of moments or stages of production, which allows creators and production teams to have a guide when creating.


This phase has to do with all the development of the idea and planning, the creation of the script, a financing plan that specifies where the resources for the project come from, a production plan where the objectives are set for weeks, the linking of the entire production team and appointment of their respective roles: director, producer, art director, photography director ...

From here the team focuses on the creation of the technical script and the storyboard.

* Technical script: Document that defines the audiovisual piece and where the story is converted into concrete images, with technical information for each shot.

* Storyboard: Illustrated script, set of drawings or vignettes that allow you to preview what the action will be like within each shot.

Following this, we proceed with the search for: casting, location and all kinds of detailed planning so that the objectives of the shooting plan can be met during the recording.


This is the recording or filming phase, it can be considered the most stressful since the whole team must coordinate precisely in their role, to meet their objectives and above all not to delay the rest. Unforeseen events must be resolved quickly as delaying filming for just one day can have serious financial consequences. It is important that the entire team is very thorough with the continuity details so as not to record errors that cannot be changed later.


Post-production consists of reviewing the quality of the recorded material and turning it into a fluid narration that makes sense, in which details of sound, lighting, color correction are polished. This process can take months depending on the level of complexity, whether visual, sound or special effects are added. Post-production involves a team of highly qualified professionals in the management of the respective editing software and the use of equipment such as monitors and professional computers. These are the ones in charge of delivering a definitive version of the piece.

Written by: Juan Diego Rosas Rodríguez @diego_darko

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